For a long time, if you could write well, people assumed you were smart. Elegant prose was the signal and that signal is dead.

Before AI, great writing was scarce. It took years to master. Now? Perfect syntax is a commodity. The cost of generating "good" copy has crashed to zero.

When execution gets cheap, the value moves upstream.

We are watching the decoupling of the idea from the words. AI is just a synthesizer. It reflects our own data back at us, polished and pretty. It's great at the how. It's still not great at the what.

The hard part isn't the paragraph anymore. It's the premise.

AI can lay the bricks perfectly. But it doesn't have a clue what to build.

High-quality writing is everywhere now. But high-quality ideas? Those are still the real scarcity.